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mullen’s 80 Penguins campaign.

July 19th, 2010 · 1 Comment

Have you noticed the cheeky penguins popping up around Boston’s subway stations? If you’re not Boston-based, let me fill you in. There’s Roast Beef, the ladies man who won’t mate for life; Plum Pudding, the bad boy who stands his ground when it comes to fish; Lillico, the petite female whose people insist she’s not a diva and has a penchant for diamonds and Parisian feathers; and Chile and Argentina, the cynical penguin couple who have mated for life — still no ring — and yes, are beginning to resemble one another.



The ads are a riot, not to mention a success for Boston-headquartered Mullen agency, the creative force behind the new “80 Penguins” ad campaign for the New England Aquarium. The combination of quirky Millennial humor and the powerful cute factor of humanizing penguins easily won us over (and probably thousands of other Bostonian commuters, too). In fact, we’re already planning our next visit. Of course we are avid penguin fans — we’ve been known to purchase aquarium tickets just to spend an hour gawking at the penguins (all 80 of them).

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Posted by: kimberly phillips · Tags: advertising · animals · Boston · trends

1 response so far ↓

  • 1 Judy // Jul 23, 2010 at 11:02 pm

    So cute! How can you not love penguins! Ryan has been a penguin fan since he was knee-high and I used to take him to the Aquarium (and Newbury Comics).