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trephin salon.

June 28th, 2010 · 2 Comments

I am really excited to tell you about Trephin, a new salon that our friends (and stylists) Brian Rand and Moe Smith are opening in Boston in July. The inspiration behind the salon’s name comes from a trephine, which is a drill used to perform a trephination — a procedure in which a doctor drills a hole into the skull, releasing pressure from the brain and supposedly creating a euphoric state. And so in translation, Trephin will be a place for clients to release their own stresses (or pressures) as the experts transform their tresses.

On Wednesday evening, Brian and Moe invited us to attend the photoshoot for the salon’s first advert, which was shot by Craig Orsini in his South Boston studio. Trephin’s aesthetic is an amalgam of the late 1800s to the early 1900s — Neo-Victorian and Art Deco, with a minimalistic, modern undertone. And for the first photo shoot, the models were outfitted in authentic period-piece costumes — some used on movie sets — flown in from as far as LA. We had a fantastic time watching the preparations from behind the scenes (makeup, hair, and costumes) and captured some shots (albeit on my iPhone) to give you a sneak peak. Trephin officially opens on July 6, 2010.

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Posted by: kimberly phillips · Tags: advertising · Boston · design · fashion · interiors

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