Over the weekend I received the July issue of Architectural Digest – if you’re a Cher fan, you’ll want to pick up this copy, she gives a tour through her new LA duplex apartment, which overlooks the city and was designed by Martin Lawrence-Bullard. However, it actually wasn’t the intimate look inside the diva’s new Buddhist retreat that caught my eye but instead a brillant Sherwin-Williams ad. 

The new ad, which highlights its Mint Condition paint color (ad background) features an ice cream sundae made entirely of paint chips! Well done Sherwin-Williams — not only for making a paint chip sundae look appetizing but for executing such a clever way to display your products.