>the function key

true. yogurt.

March 18th, 2009 · No Comments

Repost from 2Modern Design Talk . . .

Well, I’ve been killing myself for the past couple of hours trying to dig up a photo of true. yogurt. I saw it last night at Whole Foods and tried to commit it to memory so I could write about it today. But then, instead of searching for the correct brand, I was looking for pure. yogurt (very close, four letters) and came up with nothing. Finally, I found a picture of the packaging on flickr, which led me to the correct product and voila, true. yogurt.
Trueyogurt
Pretty nice isn’t it? I think it was worth the two hours of photo searching that made me question my sanity. I love the lower case font punctuated by the period, it’s the headline style I follow on my own blog, in fact. The package is clean, and the image of the flavor pops against the white background! Overall, the it’s very pleasing to the eye and definitely makes me wonder if the product inside is as good as the design on the outside. I didn’t buy it last night, but now, maybe you will!

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Posted by: kimberly phillips · Tags: design

0 responses so far ↓

  • 1 keyse // Mar 24, 2009 at 4:10 pm

    yes, i deff will! i dont keep a lot of food at home (i’m a sad cook) but the wallaby yogurt has been a daily staple for the past few months…time for a change I think! I love beautifully packaged food

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