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Eleven ways to honor "the crocodile."

July 10th, 2008 · No Comments

Rene Lacoste ruled the world tennis scene for much of the 1920s and 30s, winning seven Grand Slam championships (Wimbledon, the French Open, and the US Open) and earning himself the fan-appointed title of “the crocodile” because of his hostile nature on the court.

Now, 79 years after Rene introduced the first Lacoste tennis shirt (not commercially available until 1933), the Lacoste company is celebrating its 75th anniversary and its founder through art, commissioning 11 Berlin artists to interpret the brand’s notorious crocodile logo. The pieces are up for auction online and on exhibit at KaDaWe Berlin’s atrium, temporarily named Gallery 12.12 (after Lacoste’s original tennis polo), until July 12.

Here are some of my favorites:

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PAST FORWARD by TOFA

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CROCODILE IN THE WOODS by Thomas MARECKI a.k.a. MAROK

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HERE BE DRAGONS 2 by Anne Sofie VISTVEN

View the entire collection, and bid on the pieces here.

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Posted by: kimberly phillips · Tags: art · fashion