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Evian FAIL.

May 1st, 2008 · No Comments

One of my favorite indulgences is Brumisateur facial spray by Evian. At $10 for one 5.0 oz. pressurized can of water, you can see why I consider it indulgent. I recently ran out of the product and finally picked up another can this week, but I was less than thrilled — with the packaging.

I saw the new can design on the Evian Web site months ago, but had yet to see one in stores, until yesterday. Immediately I noticed the new ergonomic shape, making it very comfortable to grasp; this modification made sense. However, what did not make sense was the tiny little cap stuck on top of the new ergonomic can. When I got it home to try it out, I had difficulty removing the micro-cap — there was too much resistance, and twisting it really didn’t do much to help. After a bit of struggling, I popped it off and sprayed my face — ahh, same refreshing mist.

I noticed my old can of Brumisateur sitting on the counter and moved it next to the newbie. What a beauty! It’s regal, sleek, classic. And in its shadow, stood an awkward hour-glass shaped bottle of vaporized water with a fez for a cap, looking sheepish. I wonder if the Evian product designers performed a similar side-by-side comparison? Do they really like the new can more?

Now, I’m not one to be found of adages, cliches, etc., but in this instance I think its safe to say, if it ain’t broke, don’t fix it.

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Posted by: kimberly phillips · Tags: design