>the function key

Designer O.J., just in time for the recession.

May 5th, 2008 · No Comments

As the price of food gives in to the looming recession and today’s newspaper reports on food shortages at shelters, the marketing campaign for Tropicana Pure could not seem more ill-timed. Perhaps, you’ve seen the commercial — Valencia orange juice flows into a tumbler, the juice eddies up both sides of the glass suggesting it has sex appeal, and a lusty voice entices and ensures you that there is no juice quite like this one.

Tropicana Valencia

It’s orange juice for chrissakes! And most television viewers have trouble enough forking over $2.53 for a can of frozen concentrate, so why would anyone, especially in an economic downturn, want to pay $4.49 for a container of Tropicana? Designer orange juice, huh? Way to show your hand Tropicana.

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Posted by: kimberly phillips · Tags: current events

0 responses so far ↓

  • 1 Doug // May 7, 2008 at 1:53 am

    Yeah, I have seen those commercials and wonder who is being fooled? I could buy some oranges and juice enough of them fresh, make this much orange juice, spend less and get more… lol I have wondered about the sexual innuendo used in the commercial. Like you mention, the voice is slightly erotic, and with all of the slow motion spilling and flowing- it had me wondering when was the last time that I thought of oranges and sex in the same moment…

  • 2 John Figler // Dec 26, 2008 at 5:55 am

    I get ill just looking at that package design.

    It’s got all the class of a bottle of Mad Dog 20/20.