>the function key

Dutch animation.

February 1st, 2008 · 2 Comments

From Dutch department store, HEMA: http://producten.hema.nl/

Put on your headphones and just watch. Don’t touch anything.

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Posted by: kimberly phillips · Tags: technology

2 responses so far ↓

  • 1 Serap // Jul 13, 2014 at 12:42 am

    Dear god, I’m following you for a long time now, but eimeytvre I see your stunning ideas & posts…you simply have the best blog ever & I’m sure I’m far from being the only one with this opinion; from your outfits to DIY’s, make up ideas, reports, interior…the first thing I do every morning is I turn my computer on and check out your blog and I get inspired, everyday…Keep on going Ivania, you are amazing!

  • 2 Ramadan // Feb 18, 2015 at 8:54 pm

    Bob,You make some very good points in your ariclte. Your assessment of just how far the technology has evolved in regard to demographic and even psychographic profiling of the consumer is spot on. However .I wholeheartedly disagree with your blanket statement to retailers (independent or otherwise) that they should completely forego an online eCommerce presence. If you will allow me to loosely quote your idea: “if you can’t be as committed as….then put your money elsewhere”; I feel that this statement should be highly tempered.You might be correct if you are assuming that your audience is planning on investing millions of dollars into their online store and are expecting a huge ROI, but that is just not the case for most of the ones I know. I just happen to specialize in helping independent retailers (shameless plug) who on average have brick and mortar stores that generate about $350k to $1M in gross sales. With a minimal investment, retailers in this category can do $300 to $500K online to compliment their B&M and sometimes even do it more profitably (Their website doesn’t call in sick, doesn’t need health insurance etc.)As a matter of fact a great online presence in my opinion actually enhances the credibility of the retailer in the eyes of the consumer. You are correct in fact the site does need to be engaging, interactive and current. You are dramatically overestimating how difficult and expensive those attributes are to accomplish. Social Media Marketing is perfect for brand building and establishing a good rapport with your clientele and for the most part it’s free to use channels such as Twitter and Facebook to drive traffic to your site.Anyway; to summarize the main point of contention in my opinion compared to yours, you are correct if you are addressing someone that owns a chain of 30 electronics stores that might need to spend a million dollars in establishing his online store. If his major competitors are the Bestbuys and Conn’s of the world he is most likely making a bad investment. However; you are totally incorrect if you are speaking to the guy that owns 3 shoe stores, each of which are doing $300K in volume. If you think for one minute that that guy would not jump at the chance to have an online store that did the same amount as one of his “brick and mortars”, for an investment of just a few thousand dollars, then you don’t hang with the same crowd of independents that I do.Best regards,Mike